Women of Strength
An ode to female endurance and fortitude, Women of Strength honors the stories and sentiments of women that have shaped Freida as a mother, daughter, and designer. With brave hearts and bold spirits, these heroes share their own tales of tenacity first-hand with Freida over the course of this year. Join Freida in honoring these Women of Strength through a series of interviews and photography.
“Our Women of Strength campaign celebrates groups of women who are role models and inspire younger generations with their positive outlook on life, perseverance, and incredible strength.”
Designer & CEO
Champions of Resilience
"I lead by example through love, positivity, and encouragement."
The STRENGTH Bracelet
Celebrating the Champions of Resilience in honor of Women's History Month.
"There’s always a brighter side to things, no matter how much despair, there is always hope."
The HOPE Bracelet
“Hope makes all things work. It’s a philosophy, an optimistic state of mind, with the expectation of positive outcomes. When my grandparents, who were survivors of the Holocaust, arrived in the United States, they came here with an overwhelming amount of hope for a better life. That positive mindset was infused into me at an early age.”
“People are doing good things, and this is what keeps us going — to do good things to help each other, to donate to good causes.”
“Honor means do what you know is right when the time comes.”
West Point Collection
Following a day at the West Point Military Academy campus, Freida Rothman was inspired by the sea of black and gold, intricate details of cadet uniforms and the academy motto, Duty, Honor, Country. The West Point inspired jewelry collection was designed in collaboration with a team of female alumni and features design details that honor the institution.
“Looking at things you may consider either unfair or painful or difficult to deal with, there’s always opportunty to grow stronger.”
The HONOR Bracelet
A percentage of sales from the HONOR Bracelet will be donated to support female veterans through Attitudes & Attire® and both female graduates and cadets of the United States Military Academy through West Point Women.
Faith Hope Love
“Love forms the bedrock of bravery; the love one feels, and the loved ones held within one’s heart at all times allows individuals to feel confident and effective.”