About Freida Rothman
Born and raised in Brooklyn, Freida Rothman is a second-generation jeweler, a mother of five, and an entrepreneur striving to remind every woman of her inner strength. Taking design inspiration from the city streets around her, Freida’s signature sterling silver and mixed-metal pieces elevate Brooklyn grit - from the New York City skyline to the steel and of the Brooklyn Bridge - into effortless elegance for your everyday. Since 2010, she has personally designed each piece of jewelry with the utmost attention to detail and craftsmanship.
Inspired by the legacy of four grandparents - all Holocaust survivors - Freida’s designs honor strength and resiliency through contemporary pieces that reflect her native Brooklyn. She only sees the beauty in this city as it symbolizes a second chance for her family; for Freida, the urban expanse is replete with tradition and heritage. All designs are made to inspire you with every wear.
#DesignedtoInspire
"Designed to inspire, each FREIDA ROTHMAN design is a testament to the strength, resilience, and beauty that lies within every woman."
- FREIDA ROTHMAN, CEO & DESIGNER
THE CAMPAIGN
An ode to female endurance and fortitude, WOMEN OF STRENGTH™️ honors the stories and sentiments of women that have shaped Freida as a mother, daughter, and designer. With brave hearts and bold spirits, these heroes share their own tales of tenacity first-hand with Freida Rothman.
STRENGTH BRACELET
WON THE COVETED AC DESIGN EXCELLENCE AWARD
Freida Rothman had the incredible honor of receiving the Accessories Council's Design Excellence Award for Social Impact of the STRENGTH bracelet through the WOMEN OF STRENGTH™️ campaign.
"It is truly humbling and an immense privilege to have been recognized for the power and impact of the message behind the WOMEN OF STRENGTH™️."
- Freida Rothman, CEO & Designer
Meaningful Jewelry to Inspire
FR Gives Back
Our heritage is built on giving back and helping others. As a brand, we are constantly looking for charitable partnerships that align with our brand and core values. These meaningful relationships produce lasting positive outcomes in our communities.
From national organizations such as ABCD: After Breast Cancer Diagnosis to Nachas Health and Family Network, together we are making a difference.
"We know we are very fortunate and we know we have a responsibility to give back."
- FREIDA ROTHMAN, CEO & DESIGNER
A TROPHY INSPIRED BY THE GRIT & GLAM OF BROOKLYN
With eager anticipation and an immense sense of pride, Freida Rothman - renowned for her exceptional craftsmanship and visionary designs, had the honor to design the prestigious trophy for the LPGA's inaugural Mizuho Americas Open!
Freida's design embodies the fusion of strength and elegance, reflecting the urban landscape that symbolizes a second chance for her & many others. With a firm belief in celebrating and empowering women, each element reflects the spirit of hope and resilience that has defined countless journeys of success.