About Freida Rothman

Born and raised in Brooklyn, Freida Rothman is a second-generation jeweler, a mother of five, and an entrepreneur striving to remind every woman of her inner strength. Taking design inspiration from the city streets around her, Freida’s signature sterling silver and mixed-metal pieces elevate Brooklyn grit— from the New York City skyline to the steel and of the Brooklyn Bridge — into effortless elegance for your everyday. Since 2010, she has personally designed each piece of jewelry with the utmost attention to detail and craftsmanship.

Inspired by the legacy of four grandparents — all Holocaust survivors — Freida’s designs honor strength and resiliency through contemporary pieces that reflect her native Brooklyn. She only sees the beauty in this city as it symbolizes a second chance for her family; for Freida, the urban expanse is replete with tradition and heritage. Every design embodies its grit and glamour.

Beyond reflecting the spirit of strength and determination in her jewelry, Freida supports new emerging talent by serving as a mentor on the Accessories Innovation Committee. She’s also a proud member of the Female Founder Collective, a network of businesses led by women, supporting women. In 2023, Freida Rothman had the incredible honor of receiving the Accessories Council's Design Excellence Award for Social Impact of the STRENGTH bracelet. Recognized by the FGI Rising Star Awards, Freida was a finalist in the Accessories category in both 2016 and 2017. In 2019, she received the Centurion Design Award for Designer Jewelry under $1,500 for a piece from her Fleur Bloom Collection. Humbled by her accolades, the most rewarding part of Freida’s work remains hearing from and connecting with the women who wear her pieces as reminders of their own strength, determination and accomplishments. No matter where you’re headed, Freida Rothman jewelry is a constant reminder of the power of strength and courage against all odds.

  • Freida, The Designer

    As a second-generation jeweler, Freida Rothman sketches and designs every piece of Brooklyn inspired collections using her knowledge of fine jewelry craftsmanship, artistic talents and passion for accessorizing the modern woman. She ensures all pieces are created with the utmost detail, style and elegance.

  • Expert Craftsmanship

    The FREIDA ROTHMAN Promise

    Exquisite craftsmanship is at the core of the FREIDA ROTHMAN brand. The brand is recognized for its signature mixed metal look, incorporating contrasting feminine embellishments and edgy motifs. FREIDA ROTHMAN jewelry features a Sterling Silver core, hand-set stones, and hand-painted 14K gold and rhodium metal finishes. Craftsmanship begins with an original sketch and extends to the final details for each distinctive piece. 

FR Core Values


Our beginnings are deeply rooted in tradition and remembrance. This is at the core of everything we do at FREIDA ROTHMAN.


We celebrate the grit and glamour of Brooklyn, the urban expanse that provides Freida with her continuous inspiration to innovate.


Craftmanship and artistry are the foundations of our brand. Freida personally designs each and every item, ensuring all the pieces are created with the utmost detail, style, and elegance.


We believe that glamour should be effortless and that beauty comes from the most unexpected places. Uniquely detailed jewelry cultivates elegance in your every day.

Signature Icons

Timeless and guaranteed to elevate your look. FR Signature is the core collection of the FREIDA ROTHMAN brand. Each style is both classic and contemporary, designed to be layered, stacked, and collected. The Signature Collection is inspired by Freida’s hometown of Brooklyn and features the brand’s signature two-tone design with 14K matte gold, black rhodium, and platinum rhodium finishes.
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Women of Strength

An ode to female endurance and fortitude, Women of Strength honors the stories and sentiments of women that have shaped Freida as a mother, daughter, and designer. With brave hearts and bold spirits, these heroes share their own tales of tenacity first-hand in a series of interviews with Freida Rothman.

Discover The Stories

Shop to Donate

“Our heritage is built on giving back and helping others. As a brand, we are constantly looking for charitable partnerships that align with our brand and core values. These meaningful relationships produce lasting positive outcomes in our communities. From national organizations such as ABCD: After Breast Cancer Diagnosis to Nachas Health and Family Network, together we are making a difference.”

- Freida Rothman

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