Born and raised in Brooklyn, Freida Rothman is a second-generation jeweler, a mother of four, and an entrepreneur. She strives to remind her community of Women of Strength that through positivity and optimism you can conquer any challenge. Inspired by the legacy of four grandparents - all Holocaust survivors - Freida’s Sterling Silver accessory designs honor strength, hope and resiliency through elevated pieces that reflect her native Brooklyn. For Freida, the city symbolizes a second chance for her family who arrived with overwhelming hope for a better tomorrow. Each jewelry piece is designed to empower.