“My grandparents taught me to find beauty in everything. Everyday I am inspired by my hometown of Brooklyn, which gave my grandparents a second chance at life. I love taking all of the grit and transforming it into glamorous jewelry.”

Freida Rothman

CEO & DESIGNER

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CEO & Designer

Meet Freida

Freida Rothman is an award winning Brooklyn-based jewelry and accessories designer. Her handcrafted and intricately detailed pieces are made for effortless elegance. The brand’s signature mixed metal look combines feminine embellishments with edgy designs for a unique, contemporary aesthetic. As a second generation jeweler, Freida’s knowledge of craftsmanship, artistry, and production positions her as an industry leader of jewelry and accessories.

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