Women
of Strength
REAL WOMEN.
REAL STORIES.
REAL HEROES.
An ode to female endurance and fortitude, Women of
Strength honors the stories and sentiments of women
that have shaped Freida as a mother, daughter, and
designer. With brave hearts and bold spirits, these
heroes share their own tales of tenacity first-hand in a
series of interviews with Freida over the course of this
year. Join Freida in honoring these Women of Strength
through a series of interviews and photography.
Strength honors the stories and sentiments of women
that have shaped Freida as a mother, daughter, and
designer. With brave hearts and bold spirits, these
heroes share their own tales of tenacity first-hand in a
series of interviews with Freida over the course of this
year. Join Freida in honoring these Women of Strength
through a series of interviews and photography.
An ode to female endurance and
fortitude, Women of Strength honors
the stories and sentiments of women
that have shaped Freida as a mother,
daughter, and designer. With brave
hearts and bold spirits, these heroes
share their own tales of tenacity first
-hand in a series of interviews with
Freida over the course of this year.
Join Freida in honoring these Women
of Strength through a series of
interviews and photography.
fortitude, Women of Strength honors
the stories and sentiments of women
that have shaped Freida as a mother,
daughter, and designer. With brave
hearts and bold spirits, these heroes
share their own tales of tenacity first
-hand in a series of interviews with
Freida over the course of this year.
Join Freida in honoring these Women
of Strength through a series of
interviews and photography.
“Our Women of Strength campaign
celebrates groups of women who are role
models and inspire younger generations with
their positive outlook on life, perseverance,
and incredible strength.”
celebrates groups of women who are role
models and inspire younger generations with
their positive outlook on life, perseverance,
and incredible strength.”
“Our Women of Strength
campaign celebrates groups
of women who are role
models and inspire younger
generations with their
positive outlook on life,
perseverance, and
incredible strength.”
campaign celebrates groups
of women who are role
models and inspire younger
generations with their
positive outlook on life,
perseverance, and
incredible strength.”
Freida Rothman,
Designer & CEO
Designer & CEO
HONOR
In the second edition of our Women of Strength campaign, Freida
chose to celebrate women in the military, unsung heroes in our
country, who exhibit resilience, honor, and courage. It was
important to give these women a platform to share their stories of
strength; how they overcame challenges in a male-dominated
field and their many unforgettable accomplishments. Freida’s
definition of strength goes back to her roots and her incredibly
strong and resilient grandmothers, both Auschwitz survivors who
lost their families during the Holocaust and the original inspiration
for the campaign. These women of honor, from various branches
in the military, broke barriers, made a difference, and paved the
way for younger generations. Discover their inspirational stories
of strength and honor.
chose to celebrate women in the military, unsung heroes in our
country, who exhibit resilience, honor, and courage. It was
important to give these women a platform to share their stories of
strength; how they overcame challenges in a male-dominated
field and their many unforgettable accomplishments. Freida’s
definition of strength goes back to her roots and her incredibly
strong and resilient grandmothers, both Auschwitz survivors who
lost their families during the Holocaust and the original inspiration
for the campaign. These women of honor, from various branches
in the military, broke barriers, made a difference, and paved the
way for younger generations. Discover their inspirational stories
of strength and honor.
In the second edition of our Women of Strength
campaign, Freida chose to celebrate women in the
military, unsung heroes in our country, who exhibit
resilience, honor, and courage. It was important to
give these women a platform to share their stories
of strength; how they overcame challenges in a
male-dominated field and their many unforgettable
accomplishments. Freida’s definition of strength
goes back to her roots and her incredibly strong
and resilient grandmothers, both Auschwitz
survivors who lost their families during the
Holocaust and the original inspiration for the
campaign. These women of honor, from various
branches in the military, broke barriers, made a
difference, and paved the way for younger
generations. Discover their inspirational stories of
strength and honor.
campaign, Freida chose to celebrate women in the
military, unsung heroes in our country, who exhibit
resilience, honor, and courage. It was important to
give these women a platform to share their stories
of strength; how they overcame challenges in a
male-dominated field and their many unforgettable
accomplishments. Freida’s definition of strength
goes back to her roots and her incredibly strong
and resilient grandmothers, both Auschwitz
survivors who lost their families during the
Holocaust and the original inspiration for the
campaign. These women of honor, from various
branches in the military, broke barriers, made a
difference, and paved the way for younger
generations. Discover their inspirational stories of
strength and honor.
“Honor means do what you know
is right when the time comes.”
is right when the time comes.”
“Honor means do what
you know is right when
the time comes.”
you know is right when
the time comes.”
A percentage of sales from the HONOR
Bracelet will be donated to support female
veterans through Attitudes & Attire® and
both female graduates and cadets of
the United States Military Academy through
West Point Women.
Bracelet will be donated to support female
veterans through Attitudes & Attire® and
both female graduates and cadets of
the United States Military Academy through
West Point Women.
A percentage of sales from the HONOR Bracelet will
be donated to support female veterans through
Attitudes & Attire® and both female graduates and
cadets of the United States Military Academy
through West Point Women.
be donated to support female veterans through
Attitudes & Attire® and both female graduates and
cadets of the United States Military Academy
through West Point Women.
STRENGTH
Freida Rothman’s grandmothers were her biggest role models
and the inspiration behind our Women of Strength campaign. As
survivors of the Holocaust, her grandmothers and our six Women
of Strength, built families, cultivated communities, and continued
to inspire those around them with their ability to live to the fullest,
laugh and love wholeheartedly. We are honored to share the
stories of these national treasures who triumphed over tragedy
with remarkable resilience.
and the inspiration behind our Women of Strength campaign. As
survivors of the Holocaust, her grandmothers and our six Women
of Strength, built families, cultivated communities, and continued
to inspire those around them with their ability to live to the fullest,
laugh and love wholeheartedly. We are honored to share the
stories of these national treasures who triumphed over tragedy
with remarkable resilience.
Freida Rothman’s grandmothers were her biggest
role models and the inspiration behind our Women
of Strength campaign. As survivors of the
Holocaust, her grandmothers and our six Women of
Strength, built families, cultivated communities, and
continued to inspire those around them with their
ability to live to the fullest, laugh and love
wholeheartedly. We are honored to share the
stories of these national treasures who triumphed
over tragedy with remarkable resilience.
role models and the inspiration behind our Women
of Strength campaign. As survivors of the
Holocaust, her grandmothers and our six Women of
Strength, built families, cultivated communities, and
continued to inspire those around them with their
ability to live to the fullest, laugh and love
wholeheartedly. We are honored to share the
stories of these national treasures who triumphed
over tragedy with remarkable resilience.
“People are doing good things, and this is
what keeps us going — to do good things to
help each other, to donate to good causes.”
what keeps us going — to do good things to
help each other, to donate to good causes.”
“People are doing good
things, and this is what keeps
us going — to do good things
to help each other, to donate
to good causes.”
things, and this is what keeps
us going — to do good things
to help each other, to donate
to good causes.”
A percentage of sales from the STRENGTH
Bracelet will be donated to Nachas Health and
Family Network, a family-oriented, not-for profit
organization with a mission of preserving and
boosting the emotional, financial and physical
wellbeing of seniors, with a particular focus on
Holocaust survivors.
Bracelet will be donated to Nachas Health and
Family Network, a family-oriented, not-for profit
organization with a mission of preserving and
boosting the emotional, financial and physical
wellbeing of seniors, with a particular focus on
Holocaust survivors.
A percentage of sales from the STRENGTH Bracelet
will be donated to Nachas Health and Family
Network, a family-oriented, not-for profit
organization with a mission of preserving and
boosting the emotional, financial and physical
wellbeing of seniors, with a particular focus on
Holocaust survivors.
will be donated to Nachas Health and Family
Network, a family-oriented, not-for profit
organization with a mission of preserving and
boosting the emotional, financial and physical
wellbeing of seniors, with a particular focus on
Holocaust survivors.
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