• Women Of Strength

    REAL WOMEN.
    REAL STORIES.
    REAL HEROES.

An ode to female endurance and fortitude, Women of Strength honors the stories and sentiments of women that have shaped Freida as a mother, daughter, and designer. With brave hearts and bold spirits, these heroes share their own tales of tenacity first-hand in a series of interviews with Freida over the course of this year. Join Freida in honoring these Women of Strength through a series of interviews and photography.

“Our Women of Strength campaign celebrates groups of women who are role models and inspire younger generations with their positive outlook on life, perseverance, and incredible strength.”

Freida Rothman,

Designer & CEO

Hope

In this edition of the campaign, we honor Women of Strength who are Ambassadors of Hope. We are celebrating six incredible healthcare workers who infuse HOPE into people’s lives every day, while being pillars of strength for those around them. These women have overcome unprecedented obstacles through the pandemic and persevered as leaders. Hope motivates positive action and influences a positive impact, and these women embody what it means to be an Ambassador of Hope. Discover their dynamic energy and inspirational stories.
Discover the Stories

"There’s always a brighter side to things, no matter how much despair, there is always hope."

The HOPE Bracelet

“Hope makes all things work. It’s a philosophy, an optimistic state of mind, with the expectation of positive outcomes. When my grandparents, who were survivors of the Holocaust, arrived in the United States, they came here with an overwhelming amount of hope for a better life. That positive mindset was infused into me at an early age.”

Regular price
$375.00
Sale price
$375.00
Regular price

Strength

Freida Rothman’s grandmothers were her biggest role models and the inspiration behind our Women of Strength campaign. As survivors of the Holocaust, her grandmothers and our six Women of Strength, built families, cultivated communities, and continued to inspire those around them with their ability to live to the fullest, laugh and love wholeheartedly. We are honored to share the stories of these national treasures who triumphed over tragedy with remarkable resilience.
Discover The Stories

“People are doing good things, and this is what keeps us going — to do good things to help each other, to donate to good causes.”

The STRENGTH Collection

A percentage of sales from the HONOR Bracelet will be donated to support female veterans through Attitudes & Attire® and both female graduates and cadets of the United States Military Academy through West Point Women.

Regular price
$395.00
Sale price
$395.00
Regular price

Honor

In the second edition of our Women of Strength campaign, Freida chose to celebrate women in the military, unsung heroes in our country, who exhibit resilience, honor, and courage. It was important to give these women a platform to share their stories of strength; how they overcame challenges in a male-dominated field and their many unforgettable accomplishments. Freida’s definition of strength goes back to her roots and her incredibly strong and resilient grandmothers, both Auschwitz survivors who lost their families during the Holocaust and the original inspiration for the campaign. These women of honor, from various branches in the military, broke barriers, made a difference, and paved the way for younger generations. Discover their inspirational stories of strength and honor.
Discover The Stories

“Honor means do what you know is right when the time comes.”

West Point Collection

Following a day at the West Point Military Academy campus, Freida Rothman was inspired by the sea of black and gold, intricate details of cadet uniforms and the academy motto, Duty, Honor, Country. The West Point inspired jewelry collection was designed in collaboration with a team of female alumni and features design details that honor the institution.

Regular price
$495.00
Sale price
$495.00
Regular price

West Point

Freida Rothman was raised by her grandparents to always honor this country that gave them a second chance at life. She frequently visited West Point Military Academy as a young girl and admired the cadets and graduates, specifically females from the institution. She was recently connected with remarkable female graduates who paved the way for younger generations at the academy. While continuing to honor Women of Strength in the military, we are proud to share the stories of West Point Female Alumni during Women’s Military Month. Discover their courage, perseverance, and many triumphs throughout the years through the interviews below.
Discover the Stories

“Looking at things you may consider either unfair or painful or difficult to deal with, there’s always opportunty to grow stronger.”

The HONOR Bracelet

A percentage of sales from the HONOR Bracelet will be donated to support female veterans through Attitudes & Attire® and both female graduates and cadets of the United States Military Academy through West Point Women.

Regular price
$395.00
Sale price
$395.00
Regular price

Faith Hope Love

As we begin a new year, we continue a new edition of our Women of Strength campaign focusing on Faith, Hope and Love. The challenges of 2020 have highlighted the strength and courage of healthcare workers across the country and we are starting this new year by honoring these heroes. Discover the inspirational stories of each frontline worker and how persevered with the help of Faith, Hope, and Love.
Discover the Stories

“Love forms the bedrock of bravery; the love one feels, and the loved ones held within one’s heart at all times allows individuals to feel confident and effective.”

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