Women Of Strength – FREIDA ROTHMAN

WOMEN OF STRENGTH™️

REAL WOMEN.
REAL STORIES.
REAL HEREOS.

An ode to female endurance and fortitude, WOMEN OF STRENGTH™️ honors the stories and sentiments of women that have shaped Freida as a mother, daughter, and designer. With brave hearts and bold spirits, these heroes share their own tales of tenacity first-hand with Freida Rothman. Join her in honoring these WOMEN OF STRENGTH™️ through a series of interviews and photography.

WOMEN OF STRENGTH™️ Over the Years

2020: Holocaust Survivors
2021: Military Honor Edition
2022: Healthcare Heroes
2023: Ladies Professional Golf Association
2024: Stewards of the Land

2024: Stewards of the Land

Featuring Women Farmers

In honor of Women’s History Month, FREIDA ROTHMAN honors the remarkable contributions of multigenerational female farmers, “Stewards of the Land”, with the indomitable legacy they cultivate across time. Their commitment, not only sustains our agricultural heritage, but also exemplifies the enduring spirit, passed down through generations, shaping resilient communities, and fostering, a legacy of strength, wisdom, and sustenance.

Inspired by Freida Rothman’s legacy as a second-generation jeweler, a devoted mother, and a pioneering woman CEO, the WOMEN OF STRENGTH™️: Stewards of the Land campaign celebrates the power of planting seeds, both physically and metaphorically, in shaping a brighter future.

DISCOVER THE STORIES

2023: Champions of Resilience

Featuring Women in Sports

Join us in celebrating the remarkable stories of three phenomenal women in sports this year. For this edition of the campaign, we honor WOMEN OF STRENGTH™️ who are Champions of Resilience with the Ladies Professional Golf Association (LPGA). These exceptional women have shared incredible stories of strength to inspire and empower. With their powerful determination, positive attitude, and strong leadership skills, they have pushed through insurmountable challenges in life. Discover their incredible stories and be continuously inspired by their unwavering will to overcome.

DISCOVER THE STORIES

2022: Ambassadors of Hope

Featuring Healthcare Heroes

In this edition of the campaign, we honor WOMEN OF STRENGTH™️ who are Ambassadors of Hope. We are celebrating six incredible healthcare workers who infuse HOPE into people’s lives every day, while being pillars of strength for those around them. These women have overcome unprecedented obstacles through the pandemic and persevered as leaders. Hope motivates positive action and influences a positive impact, and these women embody what it means to be an Ambassador of Hope. Discover their dynamic energy and inspirational stories.

Discover the Stories

2021: Honor Edition

Featuring Women in the Military

In the second edition of our WOMEN OF STRENGTH™️, Freida chose to celebrate women in the military, unsung heroes in our country, who exhibit resilience, honor, and courage. It was important to give these women a platform to share their stories of strength; how they overcame challenges in a male-dominated field and their many unforgettable accomplishments. Freida’s definition of strength goes back to her roots and her incredibly strong and resilient grandmothers, both Auschwitz survivors who lost their families during the Holocaust and the original inspiration for the campaign. These women of honor, from various branches in the military, broke barriers, made a difference, and paved the way for younger generations. Discover their inspirational stories of strength and honor.

Discover The Stories

2020: Resolute to Survive

Featuring Holocaust Survivors

Freida Rothman’s grandmothers were her biggest role models and the inspiration behind our WOMEN OF STRENGTH™️ campaign. As survivors of the Holocaust, her grandmothers and our six WOMEN OF STRENGTH™️, built families, cultivated communities, and continued to inspire those around them with their ability to live to the fullest, laugh and love wholeheartedly. We are honored to share the stories of these national treasures who triumphed over tragedy with remarkable resilience.

Discover The Stories

FR Gives Back

Our heritage is built on giving back and helping others. As a brand, we are constantly looking for charitable partnerships that align with our brand and core values. These meaningful relationships produce lasting positive outcomes in our communities.

"We know we are very fortunate and we
know we have a responsibility to give back."
- Freida Rothman

From national organizations such as ABCD: After Breast Cancer Diagnosis to Nachas Health and Family Network, together we are making a difference.

WOMEN OF STRENGTH™️ CAMPAIGN WINS THE AC DESIGN EXCELLENCE AWARD

Freida Rothman had the incredible honor of receiving the Accessories Council's Design Excellence Award for Social Impact of the STRENGTH bracelet.

"It is truly humbling and an immense privilege to have been recognized for the power and impact of the message behind the WOMEN OF STRENGTH™️."
- Freida Rothman