In this edition of the campaign, FREIDA ROTHMAN honors the remarkable contributions of multigenerational female farmers, “Stewards of the Land”, with the indomitable legacy they cultivate across time. Their commitment, not only sustains our agricultural heritage, but also exemplifies the enduring spirit, passed down through generations, shaping resilient communities, and fostering, a legacy of strength, wisdom, and sustenance.

Inspired by Freida Rothman’s legacy as a second-generation jeweler, a devoted mother, and a pioneering woman CEO, the WOMEN OF STRENGTH™️: Stewards of the Land campaign celebrates the power of planting seeds, both physically and metaphorically, in shaping a brighter future.

Join us in celebrating the remarkable stories of three phenomenal women in sports this year. For this edition of the campaign, we honor WOMEN OF STRENGTH™️ who are Champions of Resilience with the Ladies Professional Golf Association (LPGA). These exceptional women have shared incredible stories of strength to inspire and empower. With their powerful determination, positive attitude, and strong leadership skills, they have pushed through insurmountable challenges in life. Discover their incredible stories and be continuously inspired by their unwavering will to overcome.

In this edition of the campaign, we honor WOMEN OF STRENGTH™️ who are Ambassadors of Hope. We are celebrating six incredible healthcare workers who infuse HOPE into people’s lives every day, while being pillars of strength for those around them. These women have overcome unprecedented obstacles through the pandemic and persevered as leaders. Hope motivates positive action and influences a positive impact, and these women embody what it means to be an Ambassador of Hope. Discover their dynamic energy and inspirational stories.

In the second edition of our WOMEN OF STRENGTH™️, Freida chose to celebrate women in the military, unsung heroes in our country, who exhibit resilience, honor, and courage. It was important to give these women a platform to share their stories of strength; how they overcame challenges in a male-dominated field and their many unforgettable accomplishments. Freida’s definition of strength goes back to her roots and her incredibly strong and resilient grandmothers, both Auschwitz survivors who lost their families during the Holocaust and the original inspiration for the campaign. These women of honor, from various branches in the military, broke barriers, made a difference, and paved the way for younger generations. Discover their inspirational stories of strength and honor.

Freida Rothman’s grandmothers were her biggest role models and the inspiration behind our WOMEN OF STRENGTH™️ campaign. As survivors of the Holocaust, her grandmothers and our six WOMEN OF STRENGTH™️, built families, cultivated communities, and continued to inspire those around them with their ability to live to the fullest, laugh and love wholeheartedly. We are honored to share the stories of these national treasures who triumphed over tragedy with remarkable resilience.