Women of Strength
An ode to female endurance and fortitude, Women of Strength honors the stories and sentiments of women that have shaped Freida as a mother, daughter, and designer. With brave hearts and bold spirits, these heroes share their own tales of tenacity first-hand in a series of interviews with Freida over the course of this year. Join Freida in honoring these women of strength.
Resolute to Survive
“There came a time when I did not have any more strength to walk, and I said I have to sit down. My sisters knew what would happen if I sat down. They put their arms under my shoulders and dragged me along until we arrived... I owe a lot of my life to my sisters.”
“People are doing good things, and this is what keeps us going — to do good things to help each other, to donate to good causes.”
Bonded with Brilliance
A percentage of sales from the STRENGTH Bracelet will be donated to Nachas Health and Family Network, a family-oriented, not-for- profit organization with a mission of preserving and boosting the emotional, financial and physical wellbeing of seniors, with a particular focus on Holocaust survivors.