The STRENGTH Bag

Born and raised in Brooklyn, Freida Rothman is a second-generation jeweler, a mother of four, and an entrepreneur handcrafting glamour for the modern empowered woman. Inspired by the legacy of four grandparents — all Holocaust survivors — Freida’s designs honor strength and resiliency through contemporary accessories that reflect her native Brooklyn. Every design elevates Brooklyn grit into effortless elegance for your everyday.