• Iconic FR Signature

    Timeless styles inspired by Brooklyn,

    Designed by Freida.

    Discover the Classics
  • NEW
    Handbags

    Architecturally stunning styles for
    the modern empowered woman.
    SHOP NEW STYLES
  • NEW
    Sunglasses

    Bold eyewear to
    elevate your style .
    SHOP SUNGLASSES

Brooklyn Inspired Necklaces

Dress your neck
with modern edge.
SHOP NECKLACES
  • SHOP THE LOOK:
    Curated by Freida Rothman

    Empower your every day
    with iconic looks styled by Freida.
    SHOP FREIDA'S LOOKS

  • Radiance:
    A Modern Reflection

    Modern architecture transformed
    into high-polished sophistication.
    SHOP NEW RADIANCE

Earrings

Elevate your ear game
with eye-catching styles.

Start Your Stack

Style a one-of-a-kind stack.

Statement Rings

Dress your fingers
with illuminating details.

Sleek Reflections Stack

A high-polished stack with ultimate shine. A 3-stack of modern bangles inspired by the modern architecture in Brooklyn are adorned with pave and are the perfect trio to make a statement. Mix and match or wear all three for a bold and sophisticated look.
SHOP STACK OF THE MONTH
  • The STRENGTH Bracelet

    Designed to remind every woman of their strength,
    celebrating their grit and glam.
    SHOP NOW

Women of Strength

“Our Women of Strength campaign celebrates groups of women who are role models and inspire younger generations with their positive outlook on life, perseverance, and incredible strength.”

- Freida Rothman
DISCOVER THE CAMPAIGN

Meet Freida Rothman

Born and raised in Brooklyn, Freida Rothman is a second-generation jeweler, a mother of four, and an entrepreneur striving to remind her community of Ambassadors of Hope that through positivity and optimism you can conquer any challenge. Inspired by the legacy of four grandparents - all Holocaust survivors - Freida’s designs honor strength, hope and resiliency through elevated pieces that reflect her native Brooklyn. For Freida, the city symbolizes a second chance for her family who arrived with overwhelming hope for a better tomorrow. Each piece is designed to empower.
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