• FR Vault is Now Open

    Cue the fireworks, our biggest semi-annual event is back. Shop iconic styles at 40% off with code FRVAULT40.

    Cannot be combined with any other offer.
    Limited quantity available.
    SHOP THE FR VAULT
  • Introducing
    Brooklyn Coast

    Infusing hope with glistening shades
    of blue and industrial grit.

    FINELY CRAFTED STERLING SILVER
    Shop Summer

The Inspiration

With its glistening waters and iconic landmarks such as the Statue of Liberty and Ellis Island, the coast of Brooklyn represents HOPE. For Freida’s family, and so many others who came to this country, it was a second chance at life, a new beginning for a better tomorrow. Visiting this historic site is a reminder that with hope you can achieve a positive outcome.
Discover Brooklyn Coast

Earrings

Elevate your ear game
with eye-catching styles.

Start Your Stack

Style a one-of-a-kind stack.

Statement Rings

Dress your fingers
with illuminating details.
  • Iconic FR Signature

    Timeless styles inspired by Brooklyn,

    Designed by Freida.

    Discover the Classics

Glistening Edge Layers

Illuminate your summer with the Glistening Edge Layers. A perfect trio of texture and luminous details to dress your neck. Our bestselling dangle necklace is styled with an iridescent pendant and edgy chain link to elevate any summer look. Wear all three for a statement or mix and match!
SHOP LAYER OF THE MONTH

New Sunglasses

Bold eyewear to
elevate your style.

New Handbags

Architecturally stunning styles for the
modern empowered woman.

FR Hoops

A Summer essential in a
variety of sizes and styles.
SHOP SUMMER HOOPS
  • SHOP THE LOOK:
    Curated by Freida Rothman

    Empower your every day
    with iconic looks styled by Freida.
    SHOP FREIDA'S LOOKS
  • The STRENGTH Bracelet

    Designed to remind every woman of their strength,
    celebrating their grit and glam.
    SHOP NOW

Women of Strength

“Our Women of Strength campaign celebrates groups of women who are role models and inspire younger generations with their positive outlook on life, perseverance, and incredible strength.”

- Freida Rothman
DISCOVER THE CAMPAIGN

Meet Freida Rothman

Born and raised in Brooklyn, Freida Rothman is a second-generation jeweler, a mother of four, and an entrepreneur striving to remind her community of Ambassadors of Hope that through positivity and optimism you can conquer any challenge. Inspired by the legacy of four grandparents - all Holocaust survivors - Freida’s designs honor strength, hope and resiliency through elevated pieces that reflect her native Brooklyn. For Freida, the city symbolizes a second chance for her family who arrived with overwhelming hope for a better tomorrow. Each piece is designed to empower.
Learn More

As Seen In

x